Custom building is often about what is not done. The feature of this Ducati Scambler Icon build was to be full custom leather work. This had to be in the context of a restrained level of customization elsewhere. Nothing shiny, nothing too obvious. It had to have a stripped vibe that meant it would be as comfortable at a vintage rally as it was going for a Sunday morning coffee run. 




This project is a bottom up build that began with a frame and has progressed through every component of the engine, suspension and electronics.

One day it might even be finished.

But in the meantime we love working on it, looking at it and imagining it out on the track. One day.


RC 390

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This RC390 project began with a hybrid remit. It had to be track ready but equally capable for urban blasts around the busy streets of Saigon. This called for a combination of aesethetic changes and functional improvements. The MAD treatment included engine tuning, suspension upgrades, control upgrades and a sea of carbon fibre.




The owner of this Suzuki Bandit 1200 wants sleek, café racer lines, dramatically better handling and a finished bike that will attract admiring glances.  When it arrived at MAD Studio it was ugly enough to make babies cry so this is a project that requires patience, inspiration, some ingenuity and an angle grinder. 




The remit for Proejct SMCR was to transform the semi-adventure bike set up from the donor bike into a more focused and stealth-looking urban plaything. Something that behaves like a KTM but does not look like one. The element of pure MADness comes in the modification of an MV Agusta F4 exhaust to fit under the tail - that has to be a first ! 




When this 2017 T120 came into MAD Studio it had less than 100kms on the clock. The remit from the owner was delightfully open, we just had to make it special.




The Ducati Scrambler is one of our favourite platforms for a project build. The concept for this version was a lighter, more strippped down café racer. The mix of gold, black and brushed aluminium gives a balance of retro and modern but the performance had to be more track capable than the OEM set up.




The genesis for this idea began with a 1930’s copper covered flat tracker from the Haynes Museum in the UK.  The mechanical simplicity is offset with an impressive level of detailing.